The Self Storage Association of Australasia Expands Industry Research Capabilities
The Self Storage Association of Australasia (SSAA), of which Hippo Self Storage is a proud member, is the peak body of the self storage industry in Australia and New Zealand.
It has just announced an exciting new partnership with the Building 4.0 Cooperative Research Centre (CRC) and Queensland University of Technology (QUT), which the SSAA reported aims to “deliver a dynamic digital platform offering real-time industry research and insights to it’s members”. This new digital resource will utilise demographic, financial, operational and geospatial data to assist members to better understand their local operating environment and the current and future state of the market.
In an era where the self storage industry continues to experience significant growth driven by factors such as changing living and lifestyle arrangements, evolving business requirements, urban densification and population growth, this digital resource will be very beneficial. Self Storage operators such as Hippo Self Storage will be able to utilise the insights it provides to enhance its self storage offering to customers. For example, for Hippo Self Storage, their may be insights into where there is a significant growth in demand for self storage in metropolitan Melbourne and what size of storage units are most in demand by customers. Hippo Self Storage is always seeking to improve its self storage offering to customers and looks forward to seeing how the project develops.